B2B vs B2C Marketing Strategies: Key Differences Every Marketer & Owner Should Know
What is B2B Marketing? B2B (Business-to-Business) marketing promotes products or services to other businesses, aiming to help them improve their operations. It typically focuses on platforms like LinkedIn, trade shows, email campaigns, and comprehensive materials such as research reports. What is B2C Marketing? On the other hand, B2C (Business-to-Consumer) marketing targets individual consumers through channels […]
