Project Details
Al-Aqsa Restaurant, Bronx is a halal Bangladeshi restaurant in the Bronx, New York City. The restaurant serves classic South Asian food including biryani, naan, paratha, chicken and beef kebabs, goat biryani, and Bangladeshi desserts. Al-Aqsa Restaurant also provides catering services to surrounding zip codes. The restaurant provides a variety of dining alternatives, including dine-in, online orders, and orders via various food ordering applications.
Table of Contents
The Problem
During 2018, Al-Aqsa Restaurant decided to offer its customers online ordering as part of its business expansion strategy. However, the key difficulty was communicating with more customers about their product line and their new online ordering option. In essence, they intended to increase brand exposure and conversions through online channels, particularly from social media.
The Challenges
We found a handful of significant challenges to popularizing Al-Aqsa Restaurant’s online ordering option among the customers. The initial challenge was fierce rivalry from several neighboring restaurants with a well-established reputation in the online food ordering business. The allocation of a limited initial budget for new digital marketing initiatives was another key problem.
Our Approach to the Solution
Approach to Website Optimization: CRO* of Landing Pages (Online Order and product pages) -> Enabling One-Click Ordering -> Ensuring Smooth and Easy Checkout Process
* CRO – Conversion Rate Optimization
Approach to Marketing: Craft social media Paid Campaign Strategy -> Decide Campaign Objectives -> Competitors Research on Meta-> Target Audience research-> Ad Placement Strategy -> Budget Optimization -> Campaign Planning-> Craft Ad Creatives -> Track and Measure Campaign Results -> Continuous Campaign Optimization
Meta Advertising
According to the meta-ad’s strategy, our digital marketing experts began the campaign with awareness advertising focused on informing the local community about launching the online orders. With the creatives and copy of the ad campaigns, we figured to inform local foodies that Al-Aqsa Restaurant is now accepting online orders.
In the following part of the campaign, we launched a consideration campaign to pique the target audience’s interest in Al-Aqsa Restaurant’s product line by offering money-saving deals and flat discounts on select products. We selected the products for promotions and discounts based on the overall business goal of Al-Aqsa to become the premier choice for Asian cuisine in the Bronx.
As we built the funnel and launched our conversion ads campaign, Al-Aqsa Restaurant began receiving online orders in moderate frequency at first, which increased over time, and now, 18 months later, Al-Aqsa Restaurant Bronx receives a significant number of online orders on their website, making it one of their most effective marketing channels.
The Result
With the constant optimization of Meta ads campaigns with high-value deals for the customers, Al-Aqsa Restaurant in the Bronx has been able to sustainably increase the number of online orders they receive. Today it’s one of the most popular restaurants in the locality for online food ordering.
The Need for Digital Marketing
Digital marketing is now a crucial component of every marketing plan since it fosters scalability, increases profitability, and provides the tools for efficiently establishing and growing your online presence. With a conversion-friendly ads plan, you get brand awareness, competitive advantages, and easy scaling of your business.
