Shuttle To Moraine – The Booking System That Transformed Market Trends 

Project Details 

Shuttle To Moraine is a relatively new tourist shuttle service provider that provides regular and luxury shuttles across Banff National Park, Canada. They provide shuttle services to the most iconic sightseeing spots in the national park area on an arranged timetable. Shuttle To Moraine provides shared, private, and charter shuttle services based on the client’s demands. 

The Problem 

Shuttle to Moraine approached us with the goal of improving their tour booking system to avoid booking conflicts for their clients. The top priority was to prevent any booking conflicts, as they could efficiently provide one type of shuttle service at a specific timetable. As the season reached its peak, several booking conflicts occurred that began to impact the goodwill of Shuttle to Moraine. An immediate solution was essential to maintain the business’s relevance in a fiercely competitive market. 

The Challenges 

As we explored the existing booking system for the shuttle to Moraine, we found several challenges.  

• The most significant challenge was the booking system failed to figure out specific times when the reservation was already acquired for a given itinerary.  

• Secondly, the booking system could not stop accepting bookings while the shuttle is occupied with another specific type of booking. 

Our Approach to the Solution 

Booking System Audit > Understand Erros > Identify Backlogs > Custom Development > Deploy the new booking system > Test the Solution > Integrate the Website   

Custom Development 

To ensure market compatibility and user comfort during the peak season, we completely rebuilt the Shuttle to Moraine booking system using custom coding. Here are some of the custom development technologies we used. 

Front End Development (Next.js)  

We chose Next.js for front-end development because it provides React’s component-based structure while providing a better user experience. Additionally, the booking page required quick initial render times for fast loading. 

Backend Development (Express.js) 

We chose Express.js as the backend framework due to its flexibility in the web stack. Developers can create custom middleware to perform various tasks like logging, authentication, and error handling. 

Database (PostgreSQL) 

PostgreSQL’s ability to easily handle complex queries, transactions, and extensive data warehousing operations makes it perfect for database management. 

User Authentication (JWT) 

We use JWT for its capability to verify a user’s identity without interacting with a shared system or database to retrieve the user’s credentials or access token. 

Stripe Integration Payment Processor 

We used Stripe as the payment processor to simplify the tracking and reconciliation of transactions, therefore making it easier for the client to monitor their payments received. 

The Result 

There were zero booking conflicts, as we successfully deployed the new booking system on the Shuttle to Moraine website after a multistage testing process. Visitors to Banff National Park had a better booking experience with Shuttle to Moraine compared to other shuttle operators because the booking system provided a seamless experience. There were no booking overlaps for the remaining months of the season. Additionally, the improved user interface of the new booking system contributed to customer confidence and secured more reservations with Shuttle to Moraine. 

The Need for Custom Web Development  

Custom development is highly recommended for every business because of the robust customization capabilities it provides. Custom development ensures that your website perfectly helps your business in terms of showcasing products or services, handing in customer queries, processing payments, and flourishing your online presence. 

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