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From the Betafore blog · a practical, no-fluff guide.
Meta Tag: Reposting on Instagram refers to resharing posts, whether from your own feed or others, on your Instagram account.
Reposting on Instagram can be challenging as the platform encourages original content. Yet, there are benefits to reposting, such as forming partnerships with complementary brands and sharing valuable content from influencers to expand your feed and establish your brand's values.
With Instagram being a key platform for marketers and a hub for user-generated content (UGC), it's become essential for brands to tap into this valuable resource for their social media marketing efforts.
To leverage UGC effectively, brands can curate high-quality content from their followers or customers and repost it on their business account. This strategy, known as Instagram UGC Reposting, is being widely adopted by top brands like GoPro, National Geographic, IKEA, River Island, and Samsung, who have long relied on reposting user-generated content to engage their audience and build community.
User-generated content (UGC) has become a game-changer in social media marketing, with posts that feature UGC seeing a 4.5% higher conversion rate. However, reposting UGC isn’t just about sharing random content—it requires careful selection to maintain your brand’s integrity and elevate its social presence.
For brands looking to maximize the impact of UGC reposting, here are some types of content worth sharing:
While reposting, remember to maintain visual consistency in your feed. Elements such as color schemes, typography, and engaging captions should align with your brand’s established look to keep your social presence cohesive and professional.
Why settle for just reposting when you can remix? Take user-generated content (UGC) and add your creative flair—whether it's a quirky caption, a fun sticker, or an animated effect. This gives the original content a fresh vibe while staying true to the creator’s work.
Create a weekly spotlight for your followers! Repost their content with a personal touch by calling them out as "This Week's Hero." Acknowledge their creativity or loyalty, making them feel like stars. It’s a win-win—your followers feel special, and others are encouraged to engage more.
When reposting, dive deeper. Share the story behind the content. Maybe it’s a customer’s first experience with your product or how they used it in an unexpected way. This creates a narrative, sparking curiosity and prompting followers to comment on their own stories.
Revisit a post from a while ago and repost it alongside a more recent version. Whether it's the evolution of your product or a customer's journey, this creates a story of growth, inviting followers to reflect on their own progress and share their experiences.
When reposting user content, turn it into an interactive challenge. Ask your followers to contribute similar content using a specific hashtag and promise to feature the best posts. This transforms reposting into a dynamic community-building exercise.
Set specific days for reposting, like “Fan Fridays” or “Tag-a-Friend Tuesdays,” where you feature fan-submitted content or encourage followers to tag a friend in your reposts. This keeps your content varied and your followers eagerly anticipating each week.
Reposting doesn’t have to stop at just the visuals—engage your audience further by adding polls, quizzes, or questions to reposted content. Ask them to vote on something relevant, like “Which product do you want to see next?” or “What’s your favorite way to use this?”
Integrate reposted content into your product countdowns or new launches. If someone’s posted about your product or service, repost it with a reminder of an upcoming sale or event. It generates excitement and connects real experiences to your brand’s upcoming milestones.
Give seasonal content a spotlight by reposting UGC tied to a particular time of year. A summer vacation post or winter holiday content can give your feed a fresh, seasonal vibe. Make it festive with themed overlays and captions that tie into the mood of the season.
Instead of simply reposting, add custom overlays—like branded filters or subtle text—to the UGC you share. This adds to your unique brand’s voice while still respecting the original content. Plus, it encourages others to think about how they can be featured next.
Being aware of possible mistakes in correctly crediting content when sharing someone else's work on social media is crucial. When sharing stories on Instagram, it's important to steer clear of typical errors to guarantee both ethical and practical sharing. Here are three strategies for successful reposting of stories:
One of the most important errors to steer clear of is not properly acknowledging the creator of the content. Make sure to clearly and prominently attribute the content by tagging the original account or including their username in you repost.
It's crucial to honor the authenticity of the initial post by refraining from changing it without clear permission from the author. Steer clear of removing watermarks, logos, or any other elements that serve as identifiers, as this may violate their rights and diminish the value of their creation.
Before you share someone else's story again, make sure you've gotten clear approval from them. This can be achieved by sending them a direct message or using tools such as Instagram's 'Request' button to share their stories.
Instagram is a successful business marketing channel for many businesses. It has been a tool for reaching new audiences, creating brand awareness, and selling products or services for many small and medium businesses. Your business can also build an Instagram marketing plan that will help you grow faster than ever.
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To repost on Instagram, you can:
Always get permission and credit from the creator.
You can change the caption when reposting on Instagram, but it varies depending on how you repost. If you use a screenshot or a third-party app, you can write your own caption but must mention the original creator. Reposting apps usually include a credit line by default, so you can tweak the text but keep the credit. But when you share directly to your Story, you can't alter the original caption. Editing is possible with most reposting methods, but it's important to always give credit to the original creator.
To keep your feed’s aesthetics while reposting, choose posts that match your color scheme, style, or theme. You can edit the reposted images to fit your usual tone—adjusting brightness, saturation, or filters to align with your look. Craft a custom caption to maintain your brand voice and use a layout or border that complements your feed. This way reposts blend seamlessly with your original content while still crediting the original creator.
Reposting without permission on Instagram can lead to issues, as it may infringe on the original creator's rights. Many creators expect credit or explicit consent, and reposting without it may damage relationships, reduce trust, or even lead to a report for copyright violation, potentially affecting your account. To avoid problems, always ask for permission or give clear credit if the post is public.
Yes, you can repost your own old posts on Instagram, and it’s a great way to revive popular content or share relevant updates. Simply find the post, screenshot or save the image, and re-upload it with a fresh caption. You might want to add new insights or hashtags to reach a broader audience, and this approach helps keep your profile active and engaging without needing entirely new content.
Yes, you can repost your own old posts on Instagram, and it’s a great way to revive popular content or share relevant updates. Simply find the post, screenshot or save the image, and re-upload it with a fresh caption. You might want to add new insights or hashtags to reach a broader audience, and this approach helps keep your profile active and engaging without needing entirely new content.
Content that gets more engagement when reposted includes successful old posts, user-generated content, and posts related to holidays or current events. Old posts often perform well again, while user content fosters community and appreciation. Holiday or current event-related posts attract attention when timed right, and tips or how-to guides encourage saves and shares.
There’s no official limit to how much you can repost on Instagram, but reposting too frequently can overwhelm your followers and lead to decreased engagement. It's important to maintain a balance by reposting selectively and adding value, such as fresh captions or updates. Over-reposting may make your account seem repetitive, while a strategic mix of new and reposted content keeps your feed engaging and dynamic.
To measure the success of reposted content, track metrics like likes, comments, shares, and saves to see how much engagement it generates. Monitor reach and impressions to gauge visibility and calculate the engagement rate to assess audience interaction. If applicable, check click-throughs to see if the repost drives actions. These metrics will help determine if reposting boosts visibility and engagement.
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